This book teaches students how to use microeconomic theory to analyse business decisions. In a clear and engaging writing style, the seventh edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigour. This edition also features a stronger emphasis on international perspectives and updated examples from today's high-tech economy. Strategic decision making in oligopoly markets has been modernised.
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Christopher R. Thomas is currently Exide Professor of Sustainable Enterprise at University of South Florida. He worked for two years as an energy economist at Oak Ridge National Laboratory before joining the faculty at USF in 1982. Chuck Maurice was professor emeritus of economics at Texas A&M University. He spent 30 years in the Department of Economics at Texas A&M, where he served as department head from 1977 through 1981 and held the Rex B.
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Book Description McGraw-Hill Publishing Co., 2001. Paperback. Book Condition: New. 7th International student editio. Bookseller Inventory # DADAX0071123210