This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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Book Description McGraw-Hill Publishing Co., 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0071123512