Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider business activities in North America, Europe and Asia.
"synopsis" may belong to another edition of this title.
Book Description Paperback. Book Condition: Good. Bookseller Inventory # PL01390963B
Book Description McGraw-Hill Education (ISE Editions), 1995. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Bookseller Inventory # 5650743
Book Description Paperback. Book Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Bookseller Inventory # GOR003662072
Book Description McGraw-Hill Education (ISE Editi, 1995. Paperback. Book Condition: Used; Good. Bookseller Inventory # mon0001542831
Book Description McGraw-Hill Education (ISE Editions), 1995. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-003-57-4976004