Services Marketing - Softcover
This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services. Topics covered include: service quality; measuring service quality; links between marketing and other disciplines; and transforming a product firm into a service firm. The book focuses on customer expectations and perceptions, including customer-based pricing and value-pricing strategies to reflect the way to incorporate the customer into all decisions. Chapters discuss international services marketing and six case studies end the book.
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- PublisherMcGraw-Hill
- Publication date1999
- ISBN 10 0071148817
- ISBN 13 9780071148818
- BindingPaperback
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Services Marketing (The McGraw-Hill series in marketing)
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Book Description Paperback. Condition: Very Good. Services Marketing (The McGraw-Hill series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780071148818
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Services Marketing (The McGraw-Hill Series in Marketing)
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McGraw-Hill Education (ISE Editions)
(1996)
ISBN 10: 0071148817
ISBN 13: 9780071148818
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Paperback
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL9412853
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Services Marketing (The McGraw-Hill series in marketing)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071148818
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Services Marketing (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill
(1996)
ISBN 10: 0071148817
ISBN 13: 9780071148818
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Some pencil markings. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071148818. Seller Inventory # 9431306
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Services Marketing (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill
(1996)
ISBN 10: 0071148817
ISBN 13: 9780071148818
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780071148818. Seller Inventory # 9431307
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Services marketing.
Published by
McGraw-Hill
(1996)
ISBN 10: 0071148817
ISBN 13: 9780071148818
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Softcover
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Book Description Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr CXI 230 9780071148818 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2092010
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Services Marketing (The McGraw-Hill Series in Marketing)
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McGraw-Hill
(2002)
ISBN 10: 0071148817
ISBN 13: 9780071148818
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # D7F8-7-M-0071148817-6
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