Pricing: Making Profitable Decisions - Hardcover
Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
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About the Author:
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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- PublisherIrwin Professional Pub
- Publication date2002
- ISBN 10 0071198601
- ISBN 13 9780071198608
- BindingHardcover
- Edition number3
- Number of pages658
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Pricing: Making Profitable Decisions
Published by
Irwin Professional Pub
(2002)
ISBN 10: 0071198601
ISBN 13: 9780071198608
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Hardcover
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-066-00799
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Stock Image
Pricing: Making Profitable Decisions
Published by
Irwin Professional Pub
(2002)
ISBN 10: 0071198601
ISBN 13: 9780071198608
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00041469066
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