A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
"synopsis" may belong to another edition of this title.
Book Description Mcgraw-Hill (Tx). Hardcover. Book Condition: Good. This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory # G0071198695I3N00
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800711986914.0