"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
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Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0071214267
Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071214267