Selling: Building Partnerships (The Irwin/McGraw-Hill Series in Marketing) - Hardcover
Selling: Building Partnerships was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in each edition. It presents selling theories and skills and then encourages the students to practice applying them.
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About the Author:
Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held positions (including Department Head) at both Northern Illinois University and the University of Georgia. He has published over 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research. Outside of University life, Steve's responsibilities include running his 100 acre working farm in northern Wisconsin, serving his community as a firefighter and engineer, and raising eight children with wife Susie.
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- PublisherIrwin Professional Pub
- Publication date2004
- ISBN 10 0071215190
- ISBN 13 9780071215190
- BindingHardcover
- Edition number5
- Number of pages672
- Rating
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