"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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Book Description McGraw Hill Higher Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # __0071220283
Book Description McGraw Hill Higher Education, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0071220283
Book Description McGraw Hill Higher Education, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0071220283
Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071220283 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001054