This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". It builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. Focus of "Essentials of Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. The authors have made ongoing changes to the text to reflect marketing's best practices and ideas. The supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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Book Description Paperback Jan 01, 2008. Book Condition: New. Brand New in original shrink wrapping, 11th editon published by McGraw-Hill, this is an International Edition & is not available for shipment to North America as it violates the copyright & trademarks of the publisher. Weighing 1.6kg will ship overseas for extra postage, ready for immediate despatch. Bookseller Inventory # TOM1-036
Book Description McGraw Hill Higher Education, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0071284605
Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0071284605
Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071284605
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