Strategic Management: Planning for Domestic & Global Competition - Softcover

John A. Pearce II; Richard B.Robinson

Softcover

ISBN 10: 0071326391 ISBN 13: 9780071326391

Publisher: MC GRAW HILL INDIA, 2013

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 13/e". This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning for Domestic & Global Competition". This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes New or revised chapter material, 30 New cases, and dozens of New illustrations.

About this title

About the Author:

John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

About this edition

• Publisher: MC GRAW HILL INDIA
• Publication date: 2013
• ISBN 10: 0071326391
• ISBN 13: 9780071326391
• Binding: Paperback
• Number of pages: 434