Around the World in 40 Years

9780071332842: Around the World in 40 Years

"‘Life is not measured by the number of breaths we take but by the places and moments that take our breath away’. Living up to this traveler’s maxim is Around the World in 40 Years, a globe trotter’s passionate and engaging account of travels across the world over a period of 40 years. A wanderlust instilled during a brief stint in Air India took the author on official and pleasure trips to over 300 cities across Europe, Africa and Latin America, and the Middle East, including 88 cities in India. As the author says, ‘There is no such thing as a bad trip; it is just good travel stories to tell back home’. The skills of a consummate storyteller come into full play as he recounts his cross-cultural experiences ranging from amusing to hilarious, unusual to bizarre and frustrating to delightful with humor, bemusement, sarcasm and a true traveler’s spirit of enquiry. Fascinating anecdotes take the place of the usual where-to-go and what-to-do tips as the book comes alive with people like taxi drivers, airlines crew and hotel attendants, their mindsets, moods, behavior, and customs. If traveling is more an experience than a mere physical act, then the book is a sheer traveler’s delight."

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About the Author:

"Ram Sehgal is one of the icons of the advertising industry in India with an illustrious career spanning almost four decades. Brought up in the renowned spiritual institution, Sri Aurobindo Ashram at Pondicherry, Mr Sehgal started his career with Air-India, where he spent five years, after obtaining his degree in journalism from the Regent institute, London and his advertising degree in advertising from the institute of practitioners in advertising, London. He began his advertising career at S.H. Benson (now O&M). He later moved to JWT and in a span of six years became the manager of Thompson office in New Delhi. He was appointed the President of Contract Advertising, a subsidiary of JWT. Over his 15-year tenure at Contract, he was instrumental in moulding the agency into one of the finest in the country. Under his aegis, Contract consistently produced superlative creative work that helped build many successful brands and also fetched the agency many awards. For his contribution to the advertising industry, Ram Sehgal was conferred the ""A&M advertising Man of the Year"" award in 1994 and was elected to the ""Hall of Fame"" by the Advertising Club of Kolkata in 2001. Mr Sehgal served as the President of the Advertising Association of India for two years and was elected the Chairman of the Advertising Standard Council of India. He now lives at Pondicherry and is the founder Chairman of Srimaa Advertising Institute. He also teaches mass communication at Bharati Dasan Ladies College. He has authored two books, Nine Secrets of Advertising (2001) and Mixed Feelings (2005), both published by Tata McGraw-Hill and well received by the advertising fraternity. He also contributes articles to various newspapers on a variety of subjects."

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