Positioning: The Battle for Your Mind, 20th Anniversary Edition - Hardcover

9780071359160: Positioning: The Battle for Your Mind, 20th Anniversary Edition
View all copies of this ISBN edition:
 
 
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

"synopsis" may belong to another edition of this title.

From the Publisher:

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

From the Back Cover:

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
--David Bohnett, Chairman and Founder of GeoCities

"One of the most important communication books I've ever read. I recommend it highly!"
--Spencer Johnson, MD, co-author of The One Minute Manager

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.

The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.

The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw Hill
  • Publication date2001
  • ISBN 10 0071359168
  • ISBN 13 9780071359160
  • BindingHardcover
  • Edition number3
  • Number of pages272
  • Rating

Other Popular Editions of the Same Title

9780070533752: Positioning: The Battle for Your Mind (Twentieth Anniversary Edition)

Featured Edition

ISBN 10:  ISBN 13:  9780070533752
Publisher: MC GRAW HILL INDIA, 2003
Softcover

  • 9780070652637: Positioning: The Battle for Your Mind

    McGraw..., 1980
    Hardcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Ries, Al; Trout, Jack
Published by McGraw Hill (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 1
Seller:

Book Description hardcover. Condition: New. Brand new. Seller Inventory # 240328012

More information about this seller | Contact seller

Buy New
US$ 15.10
Convert currency

Add to Basket

Shipping: US$ 5.00
Within U.S.A.
Destination, rates & speeds
Seller Image

Ries, Al; Trout, Jack
Published by McGraw Hill (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 3
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 44743-n

More information about this seller | Contact seller

Buy New
US$ 22.11
Convert currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, rates & speeds
Seller Image

Ries, Al", "Trout, Jack"
Published by McGraw-Hill Education (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 10
Seller:
booksXpress
(Bayonne, NJ, U.S.A.)

Book Description Hardcover. Condition: new. Seller Inventory # 9780071359160

More information about this seller | Contact seller

Buy New
US$ 24.76
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Ries, Al; Trout, Jack
Published by McGraw-Hill Education (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 1
Seller:
Lakeside Books
(Benton Harbor, MI, U.S.A.)

Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780071359160

More information about this seller | Contact seller

Buy New
US$ 21.61
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

RIES
Published by Mcgraw Hill Publishers (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)

Book Description Condition: New. Brand New. Seller Inventory # 0071359168

More information about this seller | Contact seller

Buy New
US$ 22.03
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds
Stock Image

Ries, Al
Published by McGraw-Hill Education (2000)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 15
Seller:
PBShop.store US
(Wood Dale, IL, U.S.A.)

Book Description HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CM-9780071359160

More information about this seller | Contact seller

Buy New
US$ 26.65
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Ries, Al
Published by McGraw Hill (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0071359168

More information about this seller | Contact seller

Buy New
US$ 25.26
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Ries, Al
Published by McGraw Hill (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 3
Seller:
Save With Sam
(North Miami, FL, U.S.A.)

Book Description Hardcover. Condition: New. Brand New!. Seller Inventory # 0071359168

More information about this seller | Contact seller

Buy New
US$ 30.14
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Ries, Al
Published by McGraw Hill (2001)
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0071359168

More information about this seller | Contact seller

Buy New
US$ 26.14
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Seller Image

Al Ries
ISBN 10: 0071359168 ISBN 13: 9780071359160
New Hardcover Quantity: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)

Book Description Hardcover. Condition: new. Hardcover. The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customers mind that reflects a companys own strengths and weaknesses as well as those of its competitors. Fully updated and revised. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780071359160

More information about this seller | Contact seller

Buy New
US$ 31.50
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book