"synopsis" may belong to another edition of this title.
In the headlong rush to integrate the "e" of ebusiness into their organizations, too many executives forget the importance of "business." Digital Dimensioning presents a step-by-step process for using ebusiness initiatives to further your pursuit of a strong, successful enterprise, one that makes the most of every digital opportunity availablewithout compromising your core business strengths.
"This is the book you will wish you had read prior to starting up or investing in an ecommerce venture. It is pragmatic, readable, and very useful."
Philip Crosby, author of Quality Is Still Free: Making Quality Certain in Uncertain Times
"Digital Dimensioning is timeless, filled with practical advice on how any sized business can take advantage of ebusiness opportunities. Even in an economic downturn managers can use Digital Dimensioning to establish a competitive advantage."
Bradley Rozema, Vice President, Merrill Lynch
"Digital Dimensioning is a masterpiece on Ebusiness. It is filled with vision, concepts, and ideas for the new Economy. A 'must read' for anyone who is serious about the future and who wants to gain or maintain a competitive advantage in a customer-driven Environment."
James Suskiewich, Chairman and Chief Executive Officer, Federal Trust Corporation
"So much of the capital lost from failed dotcoms could have been salvaged had this book been written earlier. The Certos move ecommerce thinking from La La Land to logical. A worthwhile read for tech investors ... a must read for the dotcom business builders."
Rick Goings, Chairman and Chief Executive Officer, Tupperware Corporation
"Since our intent is to clearly present practical steps toward achieving ebusiness success, the book's structure is more learning-oriented and less hype-oriented. While we acknowledge the omnipresent changes introduced by ebusiness opportunities, our intent is to educate managers on practical remedies and solutions. At the same time, our focus is one of simplicity and practicalitynot intimidation."
From the Preface
Digital Dimensioning is designed to ensure that ebusiness initiatives introduced into an organization will work with, not against, its core strengths. This lively, timely guidebook contains clear, pragmatic steps for determining which ebusiness characteristics best complement your organization, then for implementing those elements immediately in order to become or remain competitive. Its Survey for Improving Analysis of the Digital Environment (Online Version) and Survey for Improving Digital Support (Online Version), and other practical, innovative tools will help you to:
The Internet and ebusiness are powerful tools for business growth. Yet, as with any tools, proper training and guidance is imperative to guarantee their most effective use. Digital Dimensioning provides that guidance, helping you to first determine your company's online environment and then to choose and implement the correct ebusiness tools to achieve greater success within that environment.
Matthew W. Certo is cofounder, president, and chief executive officer of WebSolvers. In 1999, he was honored with the "40 Under 40" distinction for demonstrated success and achievement in commerce, leadership, and community involvement.
Samuel C. Certo, Ph.D., is a cofounder of WebSolvers, Inc., a consultancy specializing in developing ebusiness solutions for corporations. The author of several successful college textbooks, Dr. Certo is a professor of management at the Crummer Graduate School of Business at Rollins College.
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