A quick-access reference to every essential mediarelated term and concept
After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.
Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.
A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:
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The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more!
Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.
Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of:
The explosion in advertising media has led to a similar increase in the terms and concepts that professionals must know, understand, and use every day. Use Advertising Media A-to-Z as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge and effectiveness.About the Author:
Jim Surmanek has more than 30 years of advertising experience and held executive-level media management positions with Ogilvy & Mather, J. Walter Thompson, and other advertising giants. He is also the author of Media Planning, 3rd Edition; Introduction to Advertising Media; and other media planning guidebooks.
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Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97800714221470000000
Book Description Mcgraw-Hill Professional, 2003. Broschiert. Book Condition: Neu. Neu Neuware; new item; - Includes useful media terms, concepts, strategies, and more. This book provides information, tips and pointers for media planning, and similar words for cross-referencing. It is suitable for advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising. Englisch. Bookseller Inventory # INF1000102251
Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0071422145
Book Description McGraw-Hill, 2003. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0071422145
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800714221471.0
Book Description U.S.A.: McGraw-Hill, 2003. Soft cover. Book Condition: New. 1st Edition. Bookseller Inventory # ABE-18741087251