The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks.
Global Brand Integrity Management delivers a blueprint for developing and maintaining an integrity program that preserves your brand's reputation, ensures product protection, and increases your competitiveness in the global marketplace. Drawing upon their three decades of experience, Richard Post and Penelope Post distill valuable lessons learned into the “Eight Laws of Brand Integrity,” extracted from hundreds of projects and at a cost of billions of dollars in brand--related losses to global businesses:
Using the Eight Laws as a framework, the authors show you how to establish and effectively manage an active, day-to-day protection program. They provide the tools you need to implement solutions for a specific problem, portions of supply chain, new-product introduction, or a new corporate brand integrity or protection function.
The bottom line: a brand integrity program is good business. With Global Brand Integrity Management, you will encourage good employee performance, lengthen product lifecycles, increase consumer confidence and loyalty, lower risk, and improve profitability as well as your corporate image.
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Richard S. Post, PhD, CPP, founded Brand Protection Associates. He has conducted major investigations around the world regarding IP theft, trade secret losses, and ethics violations. Dr. Post is a sought-after international speaker on brand protection.
Penelope N. Post has worked extensively in channel management for high-tech companies. She has collaborated with Dr. Post on hundreds of crisis management situations and brand/product and information theft problems. She is also a sought-after speaker.
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Book Description McGraw-Hill, 2007. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071494448
Book Description Paperback. Book Condition: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 13323
Book Description McGraw-Hill, 2007. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071494448
Book Description McGraw-Hill, 2007. Hardcover. Book Condition: New. Bookseller Inventory # P110071494448
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800714944411.0