Arms readers with the knowledge they need to avoid the 20 most common fatal mistakes in the operation of a new company, such as choosing an incompatible business, believing inaccurate sales forecasts, locating on the wrong side of the street, buying the wrong kind of advertising, and setting prices too high or too low. The author provides realistic solutions for those already faced with a challenge. Each example provides practical advice on what actions business owners should take to ensure financial success. The author explains how to prepare a good business plan, make realistic projections, draw up loan proposals, take advantage of tax laws, establish solid credit relationships, understand bookkeeping fundamentals, and lay out stores for maximum sales.
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