CATS: The Nine Lives of Innovation - Hardcover

Lundin, Stephen

Hardcover

ISBN 10: 0071602216 ISBN 13: 9780071602211

Publisher: McGraw Hill, 2009

Synopsis

It's time to let the CATS out of the bag . . .

Curiosity might have killed the proverbial cat, but without it very real achievements would never occur. With this book as your guide, you’ll learn how to spark your innate curiosity, pounce on problems in ways you never imagined, and enjoy greater success and satisfaction at work―and in your personal life.

Playful, profound, and positively upbeat, CATS provides what you need to tap into your power of innovation―and then unleash it in every member of your organization. While most business thinkers view this challenge from the top down, Stephen Lundin sees the subject from a CAT's-eye view, explaining how to get every employee--no matter what level--to think and act in innovative ways. Inside, he examines the four challenges to innovation and offers practical measures aimed at conquering them. You'll learn how to:

Be brave ('fraidy cats never innovate)

Stop being “normal” (make your own rules!)

Embrace failure (it's the only way to learn)

Foster creativity (don't be a control freak)

Lundin then describes the Nine Lives of Innovation, each of which is a step toward realizing your inner CAT and becoming a fully contributing member of an innovative organization.

Prowling inside every employee is a questioner, a creator, an innovator--claws out and ready to pounce. Become a CAT and you may fi nd yourself springing on ideas in a way that surprises you―and everyone around you.

About this title

From the Back Cover:

“Learn the art of innovation and reveal your true potential with Steve Lundin’s CATS: The Nine Lives of Innovation.”
―Marshall Goldsmith, bestselling author of What Got You Here, Won’t Get You There

What's the solution to “business as usual?” The curiosity of a cat!

Stephen Lundin, the bestselling co-author of FISH!, unveils the next big trend in business--innovation as a tool of personal success.

CATS is full of simple yet profound information and anecdotes that can be used to spark the curiosity and creativity within every employee and, thus, inspire innovative approaches to ordinary situations. You'll learn how to identify the major obstacles to innovative thought and live the nine “lives” of innovation, which include:

• FOCUS--tune out the distracting “noises” of everyday life
• PREPAREDNESS--be ready to spring when you least expect it
• PERSPECTIVE--break from the tired old way of looking at things
• INTELLECTUAL PROVOCATION--everything is fascinating . . . if you know where to look

About the Author:

Stephen C. Lundin is a writer and filmmaker with a background in business, management, and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.

About this edition

• Publisher: McGraw Hill
• Publication date: 2009
• ISBN 10: 0071602216
• ISBN 13: 9780071602211
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192