Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit - Softcover

Reilly, Tom

Softcover

ISBN 10: 0071664661 ISBN 13: 9780071664660

Publisher: McGraw Hill, 2010

Synopsis

Hold the line on price in every transaction― from the leading expert on Value-Added Selling!

These days it seems like we’re always in a buyer’s market. But even at a time when the word value is used interchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionals to regain the upper hand.

In Crush Price Objections, Tom Reilly, bestselling author of Value-Added Selling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. It provides tips and tactics for:

• Developing a price-objection counterattack before you meet with buyers
• Using questions and compelling presentations to move the conversation away from the subject of price
• Destroying price objections if they surface
• Understanding why and when to raise your prices
• Creating winning bids―on paper and online

Crush Price Objections offers you the tactical support you need to focus specifically on price resistance in order to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stop haggling―and start closing!

About this title

From the Publisher:

This six-audio-cassette album lists characteristics of value added peak competitor organizations and attributes of value added salespeople.

The listener is given guidelines to select value added target accounts and ways to build solid relationships with customers, to assure customer satisfaction, and increase sales by 20% with existing customers.

Sales calls are improved by the explanation of the steps of the value added sales call and call preparation questions to ask before every sales call.

From the Author:

This album is a must for any serious sales professional.

About this edition

• Publisher: McGraw Hill
• Publication date: 2010
• ISBN 10: 0071664661
• ISBN 13: 9780071664660
• Binding: Paperback
• Edition number: 1
• Number of pages: 192