Fundamentals of Selling is Irwin/McGraw-Hill's number one selling "Selling" text. Its approach is classic and practical. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology around his classic approach. New to this edition:
WWW exercises and Internet coverage, New ACT! Software appendix which discusses the use of this professional selling software and demonstrates how technology is used by a sales person, and PowerPoint!
"synopsis" may belong to another edition of this title.
Book Description Richard D Irwin, 1998. Hardcover. Book Condition: New. 6th. Bookseller Inventory # DADAX0072289961
Book Description Richard D Irwin, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072289961
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800722899611.0
Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 6442209