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Book Description Hardcover. Condition: New. 4th Edition. New in shrink wrap! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0072315504. ISBN/EAN: 9780072315509. Pictures of this item not already displayed here available upon request. Inventory No: 1561050688. Seller Inventory # 1561050688