Marketing Management: Knowledge & Skills - Hardcover
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- PublisherIrwin/McGraw-Hill
- Publication date2000
- ISBN 10 0072315571
- ISBN 13 9780072315578
- BindingHardcover
- Edition number6
- Number of pages896
- Rating
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Marketing Management: Knowledge & Skills
Published by
Irwin/McGraw-Hill
(2000)
ISBN 10: 0072315571
ISBN 13: 9780072315578
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Hardcover
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Book Description hardcover. Condition: Very Good. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10010347
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Marketing Management: Knowledge & Skills
Published by
Irwin/McGraw-Hill
(2000)
ISBN 10: 0072315571
ISBN 13: 9780072315578
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Very Good. May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10006512
Buy Used
US$ 2.58
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Marketing Management: Knowledge & SkiJ. Paul Peter; James H. Donnelly
Published by
Irwin/McGraw-Hill
(2000)
ISBN 10: 0072315571
ISBN 13: 9780072315578
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Used - Good. Seller Inventory # 9780072315578
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