Garrison/Noreen has been- and still is- the market-leading text in managerial accounting, having educated close to 2 million students since its inception. In short, "Garrison is the Guide" in Managerial Accounting. The lighthouse on the cover symbolizes that for this difficult course, Garrison's comprehensive but manageable coverage, author-written supplements, and peerless end-of-chapter material makes it a safe and dependable choice for instructors and students alike. The loyalty and following it has achieved is due to the authors unwavering commitment to three simple principles: relevance, balance, and clarity. Relevance- Every effort has been made to help students relate the concepts in this book to decisions made by working managers. The Managerial Accounting in Action segments within the chapters help students apply concepts to real world problems.Balance- Garrison mixes its coverage to include a variety of both service and manufacturing organizations- this includes new coverage of e-commerce and e-tailers. Service examples have been expanded in this new edition and these are marked with a "S" icon in the margins.Clarity- The entire supplements package has been written by the author team to insure that students and professors will work with clear, well-written supplements that employ consistent terminology.
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Ray H. Garrison is emeritus Professor of Accounting at Brigham Young University, Provo, Utah. He received his B.S. and M.S. degrees from Brigham Young University and his D.B.A. degree from Indiana University. As a certified public accountant, Professor Garrison has been involved in management consulting work with both national and regional accounting firms. He has published articles in The Accounting Review, Management Accounting, and other professional journals. Innovation in the classroom has earned Professor Garrison the Karl G. Maeser Distinguished Teaching Award from Brigham Young University.
Eric W. Noreen is a globeAnd#64979;trotting academic who has held appointments at institutions in the United States, Europe, and Asia. He is currently Professor of Accounting at the University of Washington and Visiting Price Waterhouse Professor of Management Information And Control at INSEAD, an international graduate school of business located in France.He received his B.A. degree from the University of Washington and MBA and Ph.D. degrees from Stanford University. A Certified Management Accountant, he was awarded a Certificate of Distinguished Performance by the Institute of Certified Management Accountants.
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