Corporate Information Strategy and Management: Text and Cases - Hardcover

Applegate, Lynda M; Austin, Robert D.; McFarlan, F. Warren; Applegate, Lynda; Austin, Robert

Hardcover

ISBN 10: 0072456728 ISBN 13: 9780072456721

Publisher: McGraw-Hill/Irwin, 2002

Synopsis

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

About this title

About the Author:

Robert D. Austin is an associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2002
• ISBN 10: 0072456728
• ISBN 13: 9780072456721
• Binding: Hardcover
• Edition number: 6
• Number of pages: 736