Transnational Management 3rd Edition with PowerWeb - Hardcover

9780072474565: Transnational Management 3rd Edition with PowerWeb
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This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

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About the Author:
Christopher Bartlett is the Daewoo Professor of Business Administration and Chair of the Program for Global Leadership at Harvard Business School.

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Bartlett, Christopher A.; Ghoshal, Sumantra
Published by Irwin/McGraw-Hill (2000)
ISBN 10: 0072474564 ISBN 13: 9780072474565
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