This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
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Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. Bookseller Inventory # SONG0072510242
Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0072510242
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800725102491.0
Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072510242
Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 1st Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0072510242