Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
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Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati.
Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
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Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. 5. Bookseller Inventory # DADAX0072536209
Book Description McGraw-Hill/Irwin, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072536209