MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
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Book Description Mcgraw-Hill (Tx). PAPERBACK. Book Condition: New. 0072547030. Bookseller Inventory # HDT3251.1ALRAAT102914H1129
Book Description Mcgraw-Hill (Tx), 2003. Paperback. Book Condition: New. 1ST. Bookseller Inventory # DADAX0072547030
Book Description Mcgraw-Hill (Tx). PAPERBACK. Book Condition: New. 0072547030 WE HAVE NUMEROUS COPIES. PAPERBACK. Light storage wear and handling marks on cover, corners and edges. Bookseller Inventory # Z0072547030ZN
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800725470301.0
Book Description Mcgraw-Hill (Tx), 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0072547030
Book Description Mcgraw-Hill (Tx), 2003. Paperback. Book Condition: New. Bookseller Inventory # P110072547030