"Business: A Changing World" is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of "Business: A Changing World" continues the technology trail-blazing tradition that made the 3rd Edition so successful.In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data.
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Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 5776292
Book Description McGraw-Hill College, Boston, MA., 2002. Softcover. Book Condition: New. 4th Edition. Still in Shrinkwrap Multiple copies available this title. Quantity Available: 3. Category: Business, Finance & Marketing; ISBN: 0072552735. ISBN/EAN: 9780072552737. Inventory No: 1560736810. Bookseller Inventory # 1560736810
Book Description Mcgraw-Hill College, 2002. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0072552735
Book Description Mcgraw-Hill College. PAPERBACK. Book Condition: New. 0072552735 New, Unused book with cover and/or minor page damage. Does NOT affect content! Used items may or may not included CDs, InfoTrac, etc. Ships in 24 hours with FREE tracking!. Bookseller Inventory # 16594
Book Description Mcgraw-Hill College, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0072552735