Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing) - Softcover

9780072860573: Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)
View all copies of this ISBN edition:
 
 
Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 4e offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fourth edition, however, the over-riding theme concentrates on building customer equity.

"synopsis" may belong to another edition of this title.

About the Author:
Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill/Irwin
  • Publication date2003
  • ISBN 10 007286057X
  • ISBN 13 9780072860573
  • BindingPaperback
  • Edition number4
  • Number of pages640
  • Rating

Other Popular Editions of the Same Title

9780072539097: Marketing, Principles & Perspectives: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)

Featured Edition

ISBN 10:  ISBN 13:  9780072539097
Publisher: Irwin Professional Pub, 2003
Softcover

  • 9780256113198: Marketing: Principles & Perspectives (MCGRAW HILL/IRWIN SERIES IN MARKETING)

    Richar..., 1995
    Hardcover

  • 9780256218978: Marketing: Principles and Perspectives Loose Leaf

    McGraw..., 1997
    Hardcover

  • 9780071214308: Marketing: Principles & Perspectives (McGraw-Hill/Irwin Series in Marketing)

    McGraw..., 2004
    Hardcover

  • 9780071150354: Marketing (McGraw-Hill/Irwin Series in Marketing)

    McGraw..., 2002
    Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Bearden,William, Ingram,Thomas, LaForge,Raymond, Bearden, Wi
Published by McGraw-Hill/Irwin (2003)
ISBN 10: 007286057X ISBN 13: 9780072860573
New Paperback Quantity: 1
Seller:
The Book Spot
(Sioux Falls, SD, U.S.A.)

Book Description Paperback. Condition: New. Seller Inventory # Abebooks559886

More information about this seller | Contact seller

Buy New
US$ 59.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds