Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
"synopsis" may belong to another edition of this title.
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.
Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072922184. Bookseller Inventory # GHT1208EGKR070916H0166A
Book Description McGraw-Hill/Irwin, 2004. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0072922184
Book Description McGraw-Hill/Irwin, 2004. Hardcover. Book Condition: New. book. Bookseller Inventory # 0072922184
Book Description McGraw-Hill Irwin, Boston, MA., 2005. Hardcover. Book Condition: New. 7th Edition. Still in Shrinkwrap, Includes Sealed CD and Registration Code. Multiple copies available this title. Quantity Available: 4. ISBN: 0072922184. ISBN/EAN: 9780072922189. Inventory No: 1560771896. Bookseller Inventory # 1560771896
Book Description McGraw-Hill/Irwin, 2004. Hardcover. Book Condition: New. Bookseller Inventory # P110072922184
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072922184 New Condition. Bookseller Inventory # NEW4.0031680
Book Description The McGraw-Hill Company. Book Condition: New. pp. 768. Bookseller Inventory # 5776108