This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.
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Book Description McGraw-Hill Humanities/Social Sciences/Languages. Hardcover. Book Condition: New. 0073049506. Bookseller Inventory # GHT1661.1DBLC090616H0440
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Book Description McGraw-Hill, Boston, MA, 2006. Hardcover. Book Condition: New. Second Edition. Book is still in shrinkwrap!!! Size: 24 cm. 350 pages. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; Communication Research; ISBN: 0073049506. ISBN/EAN: 9780073049502. Dewey Code: 302.2/072 22. Inventory No: 1561002058. Bookseller Inventory # 1561002058
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