9780073049717

Principles Of Advertising & Imc

ISBN 10: 0073049719 / 0-07-304971-9
ISBN 13: 9780073049717
Publisher: Irwin Professional Pub
Publication Date: 2004
Binding: Hardcover
Editorial Reviews:
Synopsis:
PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. PRINCIPLES OF ADVERTISING AND IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

AdSim is an Advertising Simulation set in the consumer electronics industry where students are required to make decisions about Agency selection; Brand positioning and messages; Media Selection, including traditional and non-traditional; Market Research, both ordering and interpreting; and Budgeting. This simulation, created by SmartSims, provides a highly engaging means of developing a real understanding and appreciation of the fundamentals and dynamics of communications, advertising and promotion in business. AdSim challenges students to apply recently learned concepts, principles and explained practices in development of overall communications, advertising and promotion campaigns, whether against the computer in the Single-Player version or in direct competition with their peers in the Multi-Player version.

AdSim for Duncan incorporates an Integrated Marketing Communications (IMC) approach as promulgated in Principles of Advertising and IMC, 2/e by Tom Duncan. AdSim for Duncan has been modeled on the contemporary US Digital Camera Market. Using this simulation, students will develop:ˇ A better understanding of how to implement an IMC approach in the development of an overall advertising and promotion plan.ˇ Insights into selecting different media for specific communications goals and target markets while being constrained by a fixed budget.ˇ Insights into the influence of brand awareness and the importance of on-going measurement.ˇ A better understanding of implementing promotion campaigns for existing customers, including the use of customer relationship management (CRM) applications.ˇ Critical decision-making and team participation skills in an interactive learning environment.


 

Principles Of Advertising & Imc: Search Results

1.
International Edition
International Edition
Principles of Advertising and (ISBN: 0073049719 / 0-07-304971-9)
Duncan, Tom
ISBN 10: 0073049719
ISBN 13: 9780073049717
Bookseller: EBOOKSTORE2010 (NajafGarh, ND, India)
Bookseller Rating: 5-star rating
Quantity Available: 5

Book Description: Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB7858

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 26.04
Convert Currency
Shipping: US$ 0.00
From India to U.S.A.
2.
International Edition
International Edition
Principles of Advertising and (ISBN: 0073049719 / 0-07-304971-9)
Duncan, Tom
ISBN 10: 0073049719
ISBN 13: 9780073049717
Bookseller: SpeedyShipBooks (Cleveland, OH, U.S.A.)
Bookseller Rating: 3-star rating
Quantity Available: 15

Book Description: Book Condition: New. *INTERNAITONAL EDITION BOOK *INTERNATIONAL EDITION, DIFFERENT ISBN and COVER IMAGE.Upgrade to Priority for faster shipping. Paper is of cheaper Quality as well as book materials/also book may be black and white or colour ,may have differences to us edition example chapter order and problems ect, no supplemental access card or online content may be available . condition. English language. Delivery take 3-7 business days. Customer satisfaction our priority. Bookseller Inventory # famgy9989

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 24.16
Convert Currency
Shipping: US$ 3.00
Within U.S.A.
3.
International Edition
International Edition
Principles of Advertising & IMC w/ AdSim CD-ROM (ISBN: 0073049719 / 0-07-304971-9)
Duncan, Tom
ISBN 10: 0073049719
ISBN 13: 9780073049717
Bookseller: Books Market (Hayward, CA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 14

Book Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073049719 Brand New International Edition . Cover and ISBN of the books might be different in some cases . Fast Shipping, Super Quality & Awesome Customer Support is Guaranteed!. Bookseller Inventory # FL-3-SEC-#BX-50-73049719

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 23.99
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
4.
International Edition
International Edition
Principles of Advertising and (ISBN: 0073049719 / 0-07-304971-9)
Duncan, Tom
ISBN 10: 0073049719
ISBN 13: 9780073049717
Bookseller: Romtrade Corp. (Sterling Heights, MI, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 5

Book Description: Book Condition: New. Brand New. Softcover International Edition. Same contents as US edition. Ships SAME or NEXT business day. We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20130802-16391

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 29.73
Convert Currency
Shipping: US$ 0.00
Within U.S.A.
5.
Principles of Advertising & IMC w/ AdSim CD-ROM (ISBN: 0073049719 / 0-07-304971-9)
Duncan, Tom
ISBN 10: 0073049719
ISBN 13: 9780073049717
Bookseller: ExtremelyReliable (Richmond, TX, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0073049719

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 65.99
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
6.
Principles of Advertising and IMC W Adsim (ISBN: 9780073049717)
Duncan, Tom
ISBN 10: 0073049719
ISBN 13: 9780073049717
Bookseller: Castle Rock (Bedford, NS, Canada)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97800730497171.0

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 80.40
Convert Currency
Shipping: US$ 3.99
From Canada to U.S.A.
7.
International Edition
International Edition
Principles of Advertising and IMC W/ Adsim (ISBN: 0073049719 / 0-07-304971-9)
Duncan, Tom
ISBN 10: 0073049719
ISBN 13: 9780073049717
Bookseller: Supernew USA (Bangkok, ., Thailand)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 2nd Edition, International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0073049719

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 75.95
Convert Currency
Shipping: US$ 10.00
From Thailand to U.S.A.
View All Listings for this Book