International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

Cateora, Philip; Graham, John

Hardcover

ISBN 10: 0073080063 ISBN 13: 9780073080062

Publisher: McGraw-Hill/Irwin, 2006

Synopsis

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2006
• ISBN 10: 0073080063
• ISBN 13: 9780073080062
• Binding: Hardcover
• Number of pages: 702