Marketing Research Project Manual - Softcover

Molinari, James

Softcover

ISBN 10: 0073128880 ISBN 13: 9780073128887

Publisher: McGraw-Hill/Irwin, 2005

Synopsis

This manual is intended for an introductory marketing research course that requires a marketing research project. The manual has been developed to assist the student throughout the various stages of a marketing research project. It is organized around the steps of the research process. This manual is designed to answer the common questions that, experience suggests, arise throughout the student project. It is not intended as mini-text, but rather as a complement to a standard text in marketing research.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2005
• ISBN 10: 0073128880
• ISBN 13: 9780073128887
• Binding: Paperback
• Edition number: 1
• Number of pages: 80