Selling: Building Partnerships - Hardcover

Weitz, Barton A; Castleberry, Stephen B; Tanner, John F

Hardcover

ISBN 10: 0073136905 ISBN 13: 9780073136905

Publisher: McGraw-Hill/Irwin, 2005

Synopsis

Using real people, real stories, real examples, and real situations, Selling: Building Partnerships, 6/e, delivers an exciting new approach that will help your students develop the partnerships that will promote success in their careers and in their lives. Selling presents selling theories and skills and gives students plenty of opportunity to apply them, showing how salespeople operate in real-life selling situations. This gives students a solid foundation for the more specific sales training they receive on the job.

About this title

About the Author:

Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held positions (including Department Head) at both Northern Illinois University and the University of Georgia. He has published over 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research. Outside of University life, Steve's responsibilities include running his 100 acre working farm in northern Wisconsin, serving his community as a firefighter and engineer, and raising eight children with wife Susie.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2005
• ISBN 10: 0073136905
• ISBN 13: 9780073136905
• Binding: Hardcover
• Edition number: 6
• Number of pages: 640