Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Book Description McGraw-Hill/Irwin, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0073261548
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Book Description McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 0073261548
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Book Description Irwin Professional Pub, 2006. Hardcover. Book Condition: Brand New. 10 hardback/cd-rom edition. 790 pages. 10.50x8.50x1.50 inches. In Stock. Bookseller Inventory # __0073261548