Wild’s Managerial Accounting presents the managerial accounting course content using a corporate approach. It features the same student-friendly writing style and learning tools that have enjoyed consistent success with students and instructors using other texts in the Wild series. Also consistent with this series is Managerial Accounting’s focus on the “Three C’s”: • Clear presentation of accounting concepts, • Concise coverage to help students focus on important material, and • Cutting edge technology to engage students and improve their chances for success. The author provides a balance of small and large business examples, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures. Technology tools such as Connect Accounting provide students with further advantages as they learn and apply key accounting concepts and methods.
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John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.
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