New Products Management - Hardcover
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
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About the Author:
Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
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- PublisherMcGraw-Hill/Irwin
- Publication date2007
- ISBN 10 0073529885
- ISBN 13 9780073529882
- BindingHardcover
- Number of pages552
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ISBN 10: 0073529885
ISBN 13: 9780073529882
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New Products Management
Published by
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ISBN 10: 0073529885
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(2007)
ISBN 10: 0073529885
ISBN 13: 9780073529882
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