Designed to help students, physician, and healthcare administrators become familiar with the concept of using the media in health promotion. It discusses the processes of communication and the media, and points out the importance of using the media for public health advertising and publicity. It also provides practical guidance, including a workbook for planning health promotion media campaigns. This work should serve as a valuable complimentary reference to Dr Egger's title "Health Promotion Strategies and Methods".
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Book Description McGraw-Hill Australia 01/11/1993, 1993. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780074700006
Book Description McGraw-Hill Australia, 1993. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1896142
Book Description McGraw-Hill Australia, 1993. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 3886464
Book Description McGraw-Hill Australia, 1993. Paperback. Book Condition: Used; Good. Bookseller Inventory # 1844705
Book Description Mcgraw-Hill (Tx), 1994. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-004-60-4012004