This text comprehensively documents the resources, delineates the tools, and demonstrates the techniques that students can utilize when conducting marketing research through the Internet. It demonstrates when, where and how the Internet can assist marketing practitioners in their essential tasks of gathering, evaluating and applying marketing intelligence. Unlike other texts in this area, "Internet Marketing Intelligence" expands on a field yet to be fully explored by other texts, providing in depth coverage of online market research concepts and techniques that help experienced marketing students obtain timely and accurate information necessary to orchestrate the marketing mix. Information rich, accessible, and relevant, "Internet Marketing Intelligence" is an essential handbook written for an era in which Internet savvy, and not just marketing know-how, are paramount for marketing success. "Internet Marketing Intelligence" is a specialized, practically focused 'how-to' guide for Marketing.
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Book Description McGraw-Hill Higher Education, 2002. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI1930642
Book Description McGraw Hill, Roseville, NSW, Australia, 2003. Soft Cover. Book Condition: Very Good. Dust Jacket Condition: Not Applicable. Second Edition. Softcover, second edition, 484gms, 242 pages. Book is in very good condition with minor general wear and tear, otherwise no other pre-loved markings. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 001438