This is a text with cases appropriate for a course called database marketing or direct marketing. The author's own case analysis software titled The Direct Marketing Strategy System will also be packaged with every copy of the text. This text makes great use of the information published in business-to-business periodicals and draws on current texts in direct marketing, marketing strategy and marketing management. It also relies on the author's extensive business knowledge, teaching experience and publication experience in direct marketing.
"synopsis" may belong to another edition of this title.
Book Description Richard D Irwin 1997-11-01, 1997. Hardcover. Book Condition: New. 0075617439 BRAND NEW. PLASTIC WRAPPED. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0075617439ZN
Book Description McGraw-Hill Companies, 1997. Hardcover. Book Condition: New. Bookseller Inventory # SONG0075617439
Book Description Richard D Irwin, 1997. Hardcover. Book Condition: New. Har/Dis. Bookseller Inventory # DADAX0075617439
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800756174331.0
Book Description Richard D Irwin, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 0075617439