Thompson/Strickland is the strategic management market leader by a wide margin. The eleventh, or alternate, edition of the book contains exactly the same text as the 10th edition but includes all new cases. With so many business schools offering a strategic management course every term, the case collection in any one edition "wears out" after a few terms. The strong desire of adopters for fresh cases, together with welcome and much needed growth in the supply of first-rate cases being developed each year makes it necessary for us to institute a short case revision cycle and provide a second collection of cases to choose from. The 10th edition, with all its various components, will be available throughout the life cycle of the 11th edition.
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