Advertising That Pulls Response (The John Fraser-Robinson Direct Marketing Series) - Hardcover

McCorkell, Graeme

9780077073206: Advertising That Pulls Response (The John Fraser-Robinson Direct Marketing Series)
Hardcover
ISBN 10: 0077073207 ISBN 13: 9780077073206
Publisher: McGraw-Hill Book Co Ltd, 1990
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Aims to provide the reader with an appraisal of the techniques and effectiveness of direct response advertising which has branched out in recent years from being mainly a mail order device to being much more reliant on coupons and telephone hotlines.

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  • PublisherMcGraw-Hill Book Co Ltd
  • Publication date1990
  • ISBN 10 0077073207
  • ISBN 13 9780077073206
  • BindingHardcover
  • Number of pages365

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Graeme McCorkell
Published by The McGraw-Hill Company (1990)
ISBN 10: 0077073207 ISBN 13: 9780077073206
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McCorkell Graeme
Published by The McGraw-Hill Company (1990)
ISBN 10: 0077073207 ISBN 13: 9780077073206
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