It doesn't matter how good a company's products or prices are-these days, a company must also offer incredible customer service. Freemantle provides managers with steps to implement a top-flight customer service program that includes workshops, goal-setting, audit trails, weekly reviews, brainstorming, rewards, and incentives. Emphasizing global thinking and global markets, Freemantle also presents examples and case studies of major international and local companies like British Airways, BMW, Mars Confectionary, and the Bank of Scotland. His "14 Key Tests of Customer Service" is an unbeatable tool for executives to assess their own companies. More comprehensive than other books on the subject, this is a must-read for managers in customer service, human resources, sales, and other areas.
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Book Description Mcgraw-Hill, 1992. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0077077539
Book Description Mcgraw-Hill, 1992. Hardcover. Book Condition: New. book. Bookseller Inventory # 0077077539