Being competitive has always been and will always be central to the survival and growth of an organization. This book takes a pragmatic view of how to achieve this universal quality. It shows how, before any changes are made, the top management team need to understand "what we are trying to do" and "what we need to do better". The book helps to answer these issues with seven questions to expose an organization's competitive opportunities. It is illustrated with examples from real life, taking a holistic approach, showing how to analyze the whole organization.
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