Principles and Practice of Marketing - Softcover
Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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About the Author:
David Jobber is Professor of Marketing at the University of Bradford Business School.
Review:
“A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere.” Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
“Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student." Dr Piet Pauwels, Department of Marketing, Maastricht University (Individual quotes 2003-10-13)
"About this title" may belong to another edition of this title.
- PublisherMcgraw-Hill Publ Com
- Publication date1998
- ISBN 10 0077094352
- ISBN 13 9780077094355
- BindingPaperback
- Edition number2
- Number of pages860
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publ Com
(1998)
ISBN 10: 0077094352
ISBN 13: 9780077094355
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Principles and Practice of Marketing
Published by
Mcgraw-Hill Publ Com
(1998)
ISBN 10: 0077094352
ISBN 13: 9780077094355
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Softcover
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