Principles of Services Marketing - Softcover
The third edition of this well-established text provides students with an introduction to marketing to the services sector. It retains the rigour and clarity of the previous edition, but is brought right up-to-date with new data and contemporary illustrative examples. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book. To help students learn and revise key ideas, the text has been enhanced by colour design with key terms highlighted in the text, and study questions and summaries to test their understanding of each chapter.
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About the Author:
Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School.
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- PublisherMcGraw-Hill Education
- Publication date2000
- ISBN 10 0077097483
- ISBN 13 9780077097486
- BindingPaperback
- Edition number3
- Number of pages360
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Principles of Services Marketing
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McGraw-Hill Education
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ISBN 10: 0077097483
ISBN 13: 9780077097486
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Book Description Paperback. Condition: Very Good. Principles of Services Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780077097486
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780077097486
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Book Description Condition: Used. pp. 360 3rd Edition. Seller Inventory # 2650372172
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Principles of Services Marketing
Published by
The McGraw-Hill Company
(2000)
ISBN 10: 0077097483
ISBN 13: 9780077097486
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Softcover
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Book Description Condition: Used. pp. 360. Seller Inventory # 58139027
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