With a rigorous and comprehensive approach, "Principles of Services Marketing, 4/e" provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.
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Adrian Palmer is Professor of Services Marketing at the University of Gloucestershire Business School.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Higher Education 04/07/2005, 2005. Book Condition: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780077107949
Book Description McGraw Hill Higher Education, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0077107942
Book Description The McGraw-Hill Company. Book Condition: New. pp. 448. Bookseller Inventory # 58139468