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9780077108304

International Marketing

Pervez Ghauri, Philip R. Cateora

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9780077108304: International Marketing

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

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Pervez Ghauri Author
Published by Macgraw Hill
ISBN 10: 0077108302 ISBN 13: 9780077108304
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Book Description Macgraw Hill. Book Condition: New. Original Books from across the World in Brand New Condition --------- It can be shipped from U.S, Canada, Germany & India/Overseas centre subject to availability. book. Bookseller Inventory # SIPL.2979

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Ghauri, Pervez; Cateora, Philip R. Author
Published by McGraw Hill Higher Education
ISBN 10: 0077108302 ISBN 13: 9780077108304
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Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0077108302 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # UGS-FHD-27827

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