9780077108304

International Marketing

Ghauri, Pervez; Cateora, Philip R.

ISBN 10: 0077108302 / 0-07-710830-2
ISBN 13: 9780077108304
Publisher: McGraw Hill Higher Education
Publication Date: 2005
Binding: Softcover
About this title:
Synopsis:
"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

About the Author:
Professor Pervez Ghauri teaches Marketing at UMIST.

"About this title" may belong to another edition of this title.
 

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